The brand
"J'ai lancé Storiatipic avec l'audace et la passion de créer."
For 15 years, Marie Gozard has passionately and emotionally developed Storiatipic, a brand of textile accessories, ready-to-wear clothing, and bags recognized worldwide for its originality and unique expertise.
An atypical story
Born into a French and Italian family, Marie Gozard's European roots gave her a taste for travel and discovering new cultures and horizons, until she landed in India. A journey that lasted six years and during which Marie Gozard nurtured her passion for colors and materials.
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In 2007, she returned to France and launched her brand. Very quickly joined by her twin sister Françoise Micciche, VDMD (Village du monde diffusion) became Storiatipic in 2016. Storiatipic creates and distributes its products to multi-brand retailers in France and abroad, combining the use of ancestral Indian know-how with her passion for French fashion. View Cart
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Storiatipic's head office is located in Messimy, in the Lyon suburbs, the cradle of the textile tradition in France.
A passionate designer
"I have Italian roots, a deep attachment to India where I lived for a long time, a bag and a scarf in hand, always ready for new travels. The world and the encounters are the infinite source of my inspiration.»
Marie Gozard has an original background. She shares her experiences, her different personal and cultural inspirations in all of her creations. Each collection, each design has its own story and uninhibitedly mixes pattern and figurative elements, materials and weaving techniques, ancestral know-how and the latest trends. Each season, there is a real desire to innovate, with colorful themes that awaken even the most classic wardrobes.
Distributed in more than 700 points of sale worldwide, Storiatipic, just like its creator Marie Gozard, is above all a brand with character, which promotes values such as:
· PassionBecause the Latin life and sun flow in our veins.
· The openingOpen to the world, to others, generous and friendly.
· Respect. Of others, of traditions, of the world around us as an ethic for life.
· The offsetAn unconventional way to see the world, life, and fashion.
· Atypicality. An atypical style to dare to be different.
The Storiatipic style is now recognized for its nonconformist look that stands out at first glance.
A family story
Storiatipic is an adventure that is growing as a family.
Two twin sisters, Marie and Françoise, who work, imagine, and push boundaries together, with the same passion.
A family at heart, a team that is part of Storiatipic's history, loyal artisans and manufacturers who bring quality and expertise.
Storiatipic is finally (and above all!) a brand that we want to share with you.
Design and Manufacturing
Since her trip, Marie Gozard has maintained a special and unique attachment to India. While the designs of our products are created in Lyon by the designer, she entrusts her production to historical and artisanal suppliers whom she visits regularly. A close collaboration for over 16 years. View Cart
India, world-renowned for its weaving techniques, beautiful materials, and embroidery, perfectly matches the designer's style and colors, which give character to the products. View Cart
On site several times a year, the designer sources new materials and trends, oversees production quality control, and ensures compliance with environmental and ethical standards.
STORIATIPIC Products
A meeting between art and fashion
Storiatipic has become a leader in accessories with more than 600 points of sale in France and abroad.
Long recognized for its iconic scarves for women and men, the brand has since expanded its range to include leather goods: from clutches to handbags and beach bags. For the past 4 years, it has opened up to a ready-to-wear collection offering shirts, blouses, t-shirts, trousers, and dresses.
Since its origin, the brand has offered very natural materials, with a particular focus on combining varied patterns and incredible colors that reveal every personality. In winter, the models offered are mainly in wool, wool and silk, modal, and in summer, we use linen, silk, cotton, modal...
Each piece is the result of extensive research, creation, and material selection, where curiosity and encounters give the products character.