The brand

"J'ai lancé Storiatipic avec l'audace et la passion de créer."

For 15 years, Marie Gozard has been developing Storiatipic with emotion and passion, a brand of textile accessories, ready-to-wear, and bags recognized worldwide for its originality and unique know-how.

An atypical story

Born into a French and Italian family, Marie Gozard's European roots gave her a taste for travel and discovering new cultures and horizons, eventually leading her to India.A journey that lasted six years, during which Marie Gozard nurtured her passion for colors and materials.

In 2007, she returned to France and launched her brand.Soon joined by her twin sister Françoise Micciche, VDMD (Village du monde diffusion) became Storiatipic in 2016.Storiatipic creates and distributes its products to multi-brand retailers in France and abroad, combining ancestral Indian know-how with a passion for French fashion.

The head office of Storiatipic is located in Messimy, on the outskirts of Lyon, the cradle of the textile tradition in France.

A passionate creator

" I have Italian roots, a deep attachment to India where I lived for a long time, a bag and a scarf in hand, always ready for new travels.The world and encounters are the infinite source of my inspiration. »

Marie Gozard has an original background.She shares her experiences, her different personal and cultural inspirations in all of her creations.Each collection, each model has its own story and blends pattern and figurative, materials and weaving techniques, ancestral know-how and the latest trends without taboo.Each season, there is a real desire to innovate, with colorful themes that liven up even the most classic wardrobes.

Distributed in over 700 points of sale worldwide, Storiatipic, like its creator Marie Gozard, is above all a brand with character, advocating values such as:

· Passion .Because Latin life and sun flow through our veins.

· The opening .Open to the world, to others, generous and friendly.

· Respect .From others, from traditions, from the world around us as an ethic for life.

· The offset .An unconventional way of seeing the world, life, and fashion.

· Atypicality .An atypical style to dare to be different.

The Storiatipic style is now recognized for its unconventional style that stands out at first glance.

A family story

Storiatipic is a family adventure that grows.

Two twin sisters, Marie and Françoise, who work, imagine, and push boundaries together, with the same passion.

A family of heart, a team that is part of Storiatipic's history, loyal artisans and manufacturers who bring quality and know-how.

Storiatipic is finally (and above all!)a brand we want to share with you.

Design and manufacturing

Since her trip, Marie Gozard has maintained a special and unique attachment to India.If our product designs are created in Lyon by the designer, she entrusts their production to long-standing, artisanal suppliers whom she visits regularly.Working hand in hand for over 16 years.

India, globally renowned for its weaving techniques, beautiful materials, and embroidery, perfectly complements the designer's style and colors, which give character to the products.

On-site several times a year, the designer sources new materials and trends, oversees production quality control, and ensures compliance with environmental and ethical standards.

STORIATIPIC Products

A meeting between art and fashion

Storiatipic has become a leader in accessories with over 600 points of sale in France and abroad. Add to cart

Add to cart

Recognized for years for its iconic scarves and foulards for women and men, the brand then expanded its range with leather goods: from clutches to handbags and beach bags. For the past 4 years, it has opened up to a ready-to-wear collection offering shirts, blouses, t-shirts, trousers, and dresses.

Add to cart

Since its inception, the brand has offered very natural materials, with a particular emphasis on the association of varied patterns and incredible colors that reveal each personality. In winter, the models offered are mainly in wool, wool and silk, modal, and in summer, we use linen, silk, cotton, modal...

Add to cart

Each piece is the result of extensive research, creation, and material selection, where curiosity and encounters give the products character. Add to cart